Tiago Toh — Concept, Creative & Art Direction

INDEPENDENT CREATIVE PRACTICEHUMAN IDEAS. AI POSSIBILITIES.

Concept · Creative & Art Direction
AI Images & Films

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THE WORK BEHIND THE TYPE.

01 / SELECTED WORK

Ideas made
visible.

Língua de Gato

01-01KOPENHAGEN

An AI workflow developed for the Língua de Gato campaign, connecting portrait, product and final composition. Art direction guides generation, selection and refinement, keeping the visual language consistent while optimising the path from concept to finished imagery.

campaign · visual direction · portrait · productView project ↗05 IMAGES / FULL PROJECT

Língua de Gato — portrait campaign visual

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JOVI / MOVEMENT TEST00:09 · SOUND ON REQUEST

01-02JOVI

JOVIMade to move.

From character studies to scenes in motion. A look at the visual development behind a nine-second movement test.

ai film · visual development · characters · motionView project ↗09 IMAGES + FILM / FULL PROJECT

BEFORE THE MOVEMENTCHARACTER → FRAME → FILM

01: CHARACTER STUDY — 01 / CHARACTER STUDY

02: SCENE DEVELOPMENT — 02 / SCENE DEVELOPMENT

03: VISUAL EXPLORATION — 03 / VISUAL EXPLORATION

EXPLORE ALL 09 IMAGES ↗01-02 / SELECTED WORK

01-03PAGBANK

Enterprise Payments

A campaign for PagBank’s merchant acquiring solutions for large businesses and corporations. AI-generated portraits and corporate environments support a visual direction that makes a technical service clear and approachable.

campaign · ai imagery · portrait · environmentView project ↗04 IMAGES / FULL PROJECT

GENERATED IMAGERYPORTRAIT & ENVIRONMENT

Enterprise Payments — generated portrait outside a shop — GENERATED IMAGERY

Enterprise Payments — generated portrait at an office desk — GENERATED IMAGERY

EXPLORE ALL 04 IMAGES ↗01-03 / SELECTED WORK

Soccer
PagBank

01-04PAGBANK

Bold lettering, texture and a visual system built around the energy of soccer.

campaign · graphic systemView project ↗07 IMAGES / FULL PROJECT

01-05PAGBANK

Vozes que InspiramVoices that Inspire

The third edition of Vozes que Inspiram explores entrepreneurship through sustainable practices. AI-generated portraits and campaign design bring a human perspective to the theme, creating a visual narrative around the people and ideas shaping more responsible ways of doing business.

campaign · ai imagery · portraitView project ↗07 IMAGES / FULL PROJECT

GENERATED IMAGERYVISUAL DEVELOPMENT

Vozes que Inspiram — generated portrait — GENERATED IMAGERY

EXPLORE ALL 07 IMAGES ↗01-05 / SELECTED WORK

Products in Different Contexts.

01-06PAGBANK

AI product shoots shaped by concept and art direction. A payment terminal moves through imagined scenes and unexpected settings, turning campaign ideas into finished images. These workflows expand creative freedom and can reduce production costs by relying less on location shoots and physical sets.

ai imagery · campaign · product · environmentView project ↗04 IMAGES + FILM / FULL PROJECT

PagBank — product in a mountain landscape

EXPLORE ALL 04 IMAGES ↗01-06 / SELECTED WORK

02 / PROCESSHUMAN DIRECTION. THROUGHOUT.

From concept
to craft.

A red paper shredder beside a stack of creative ideas

03 / ABOUTTHE PERSON BEHIND THE WORK

TIAGOTOH.CONCEPT / CREATIVE DIRECTION / ART DIRECTION

A point of view.
From idea to image.

I’m Tiago Toh, a creative director and art director. I build visual stories from concept to final craft, combining a clear creative direction with AI as part of the process.

My work brings together narrative, imagery and typography. I’m interested in the decisions that make a series feel coherent: what to create, what to keep, and how each piece contributes to the whole.

Let’s work
together

tiagotoh@gmail.com ↗

Tiago Toh — Concept, Creative & Art Direction, AI Images & Films

Ideas madevisible.